Joseph Dirand for Chloé

Chloé has just opened a 500 square m2 flagship store on the Rue Saint-Honoré and it’s all about the brand’s new ‘attitude’

Joseph Dirand pour Chloé - la réception

Showroom Chloé by Joseph Dirand

Showroom chaussures Chloé by Joseph Dirand

Showroom Chloé, sofa doré et miroirs, par Joseph Dirand

Showroom Chloé by Joseph Dirand

Showroom ivoire, beige et doré pour Chloé by Joseph Dirand

Designed by one of our favourite monochromatic designers Joseph Dirand, bringing back wonderful classics and adding textural finishes like velvet furniture a modern classic with a twist. When asked Dirand said it had been a big challenge leaving his traditional black and whites behind to replace them with a palette of ivory, light pinks, rose gold, gray and beige. The new design is both pure and architectural, soft and feminine, with paneled walls lending a rectilinear contrast to the gentle, rounded lines of the furniture, such as a marble cash counter, brass clothing racks and retro paneled mirrors