*Fuorisalone is one of the most famous design event in the world. It gathers over 400 000 visitors each year during one week. For 2016, it takes place from April 12th to 17th and is organized in different areas of Milan to compliment the Salone del Mobili.
The story of this fair has started spontaneously early in the 1980s through companies working in the furnishing and industrial design sectors. In nowdays it is expanding into many sectors including technology, automotive, telecommunications, art, fashion and food.
Brera quarter is the center of the fair. It is co-ordinated by the regional marketing project Brera Design District and provides both location management, through Brera Real Estate, and a structured communication plan, from regional communication to digital, with PR and Press events, Info Point and services for exhibitors. Not to mention parties and events that are attended by trades people designers and other influential people in the world of design.
The Fuorisalone is the place to be for designers, architecture lovers, and all relative sectors. It is the most important and prestigious event linked to the international design world. Since 1980, many Design Weeks – including those of London, New York, Paris, Dubai, Miami and Beijing, have been set up on this format but no-one has been able to replace or to copy the capacity and numbers of Milan. This business is worth Euro 250 million, the sector staff comes from over 160 countries, 1,200 events registered in the city, and 1,000 companies in the fair at the Milan Furniture Fair.