Team
BJARNI
Managing & Creative Director
” The Devil is in the detail ” – Ludwig Mies Van Der Rohe
Bjarni Breidfjord was born in Iceland and spent his childhood living in exotic locations all over the world due to his father’s assignments for the UN. His passion for travel, foreign languages and culture is reflected in his adaptability and approach to design. Part of Luxoria’s appeal is its cosmopolitan heritage, Luxoria’s clientele are predominantly international with diverse backgrounds.
Upon contemplating studies in both New York City and Paris, fate brought Bjarni to Barcelona where he enrolled in the distinguished Escola Elisava which today forms part of the University Pompeu Fabra, to pursue his studies in interior architecture. During his time in Spain he worked in various design related fields such as set design, interior design and costume design before moving to France.
His company Luxoria was established in 2007 but expanded and took on its current form in 2012. Bjarni’s vision for the company has always been the same, his mission is to bring beauty and functionality to the client’s surroundings by creating a sophisticated atmosphere finished to the highest standard.
Bjarni lives between The French Riviera and Paris and works from both company offices. In his free time, Bjarni is an avid traveler, Mediterranean destinations hold a special place in his heart. He is keen foodie, this is evident in his enviable culinary flair.
KAREN
Office Manager
” Nothing great has happened in the world without passion ” – Hegel
Karen was born in Lille in the north of France. After studying translation in Brussels, she pursued her studies at a marketing and communication school still in Brussels.
Passionate about travel and foreign culture, it is only natural that Karen worked in the import/ export sector of cosmetic products for about 10 years for Swiss and American brands traveling in various countries.
The sun, the light, the Mediterranean climate brought Karen to settle in the south of France and, with her ex-husband, to found 15 years ago, La Manufacture, a graphic design company specialising in luxury brand identities.
A trustworthy, rigorous, and honest person, Karen oversees project management, the graphic execution of documents, and the administration of the company.
Passionate about design and with a taste for beautiful things, Karen naturally joined the Luxoria team as an Office Manager. Karen is a creative person that loves painting and drawing. She loves sport, dancing, and gymnastics in competition.
In her spare time, she is fond of traveling and hiking in the surrounding hills of the French Riviera.
FLORENCIA
Architect & Team Leader
“The architect’s duty is to hold life, to express life, and to observe life.” – Frank Lloyd Wright
Born in Argentina and raised in Italy, Floencia developed a profound passion for architecture, particularly interior design, at the beginning of her career. After completing her master’s degree in Architecture for the Sustainable Project at Politecnico di Torino in Italy, she cultivated an integrated approach to projects, blending aesthetic appeal, functionality and sustainability seamlessly.
During her studies, she gained international experience through various study-abroad programs in Belgium, Madrid, Colombia, Washington, and Buenos Aires. These experiences broadened her understanding of global architectural trends and sustainability practices, shaping her approach to design.
Her education and experiences have shaped her design philosophy, drawing significant influence from the rich tradition of Italian craftsmanship and design aesthetics. Florencia believes in the power of collaboration and values the input of clients and stakeholders throughout the design process. She strives to integrate sustainable practices and locally sourced materials into her projects.
In addition to her career, Florencia values spending time with her family. She finds joy in their company and cherishes the moments they share together. She enjoys traveling and discovering diverse cultures, finding inspiration in art exhibitions, museums, and cultural events. She also has a keen interest in idioms, deriving inspiration from language and human connection to inform her design approach.
VASILIS
Interior Designer & Project Manager
“Recognizing the need is the primary condition for design. ” – Charles Eames
Vasilis was born and raised in Greece. He studied Product Design Engineering at University of the Aegean, in the heart of Cyclades Islands on Syros Island. After 3 years of work at Kyclos Creative Studio , where he was co-founder and designer, he decided to evolve his career, and moved to the French Riviera, where started working in interior design projects, in Monaco and the South of France.
Vasilis began working as an Interior Designer and Project Manager at Luxoria Interiors at the headquarters office in Nice.
He is inspired by simplicity and clean geometrical lines. Vasilis’s innate charisma means he creates a great bond with his clients throughout the duration of a project. His attention to detail design experience allow him to create living environments that are soothing as well as considered and practical.
Vasilis spends his free time travelling around Europe, he has a penchant for the Greek isles and Milan. He is also a keen ceramist and artist, his proud heritage is reflected in his artwork.
ALESSIA
Interior Designer
Alessia is an Italian interior designer with a multidisciplinary background shaped by both analytical thinking and creativity. After graduating in International Law, she chose to pursue a second degree in Interior Design at IED in Turin, an experience that continues to influence her work by combining structure, sensitivity, and a strong understanding of people.
Her background allows her to approach each project with both practicality and imagination, translating individual needs and identities into spaces that feel personal, authentic, and considered. She believes good design should do more than simply look beautiful — it should reflect the people who live within it and support the way they want to live.
For Alessia, design is about creating connection and a sense of belonging. She is drawn to spaces that feel welcoming, inclusive, and meaningful, with each project carefully shaped to respond to those who inhabit it. Her approach focuses on designing interiors that are not only visually compelling, but also thoughtful, functional, and deeply connected to the people they are created for.
DESIREE
Interior Designer
Desiree is an interior architect and scenographic designer whose work is shaped by the relationship between spatial design and atmosphere. After graduating in October 2024 with a Master’s degree in Interior Architecture and Luxury Scenography, she developed an approach that combines technical precision with a strong sensitivity to the emotional experience of space.
The connection between these two disciplines continues to influence how she approaches each project, balancing spatial analysis with a focus on how environments can feel, function, and be experienced. For Désirée, design goes beyond organising space — it is about creating atmosphere, evoking emotion, and shaping places that tell a story.
Hospitality is central to her design philosophy. She carefully considers how people will move through and inhabit a space, paying attention to experience, comfort, and coherence. Her work aims to create thoughtful environments that feel sensory, welcoming, and adaptable, while maintaining the structure and discipline that strong interior architecture requires.
Desiree believes spaces should never feel static. Instead, they should remain open, evolving through the people who experience them and allowing each place to take on its own life over time.
ORNELLA
Social Media & Marketing
Ornella has worked in the field of communication for the past three years, with an academic background focused on communication strategy. Her studies have given her a strong understanding of brand positioning, content creation, and the importance of building clear, consistent messaging.
Alongside this, she has developed her own practice in photography and videography, allowing her to explore a more visual and creative approach to storytelling. Through this work, she focuses on aesthetics, atmosphere, and capturing meaningful moments, balancing creative perspective with an understanding of both brand identity and audience needs.
Her experience across varied and demanding environments has shaped a versatile and thoughtful approach to communication, combining strategy with visual sensitivity. Dance also plays an important role in her life, offering both a creative outlet and a form of expression that continues to influence her visual language, sense of movement, and artistic perspective.
Across her work, Ornella’s interests remain deeply connected to creativity, image-making, and artistic expression in its many forms.

